Healthcare needs to be disrupted, and this next YC company is trying to do just that. Although the look of their website isn’t severely lacking, I decided to give it a go because I really love what they’re doing: bringing meaningful value and innovation to an industry that desperately needs it. It’s also one of about 2 or 3 medical startups that YC has funded thus far.
Next up is DrChrono. They’ve developed a really comprehensive EHR (Electronic Health Record) platform that runs on iOS devices. They’re trying to bring every facet of medical practice, from patient history to billing, into the digital age. It’s about time. I’ve played around with their iPad app and have shown it to a few friends who are physicians and we all agreed that the app is stacked with features that physicians would love to utilize in their practices.
The existing site is too dark, and, as a friend put it, “doesn’t make you feel confident in their claims of what their app does.” So I tried to brighten the page up, giving it a very light and friendly feeling; and I think I accomplished that. I brought the ‘MU Certification’ badge front and center because I’ve been told that potential health incentives factor heavily in a practice’s or hospital’s decision to adopt a new platform. I opted for sliders (which would rotate periodically) for the main content because I wanted to give the product a very active feel, with features and testimonials flying by, while keeping the sign up buttons big, bright, and anchored. Overall, I think I achieved a rather welcoming design that appropriately conveys the product’s main value offering, its features, incentives and social validation.
DrChrono guys, you can reach me at email@example.com.
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